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How to Use CRM to Improve Your Sales Funnel

How to Use CRM to Improve Your Sales Funnel

Are you one of those making sales but have no idea why your product is getting sold, what the average length of your sales cycle is, and why your leads/opportunities are dropping off? It’s the time when you need to focus on improving your sales funnel using the CRM with AI capabilities.

For growing businesses, it is crucial to have answers to the above-demonstrated questions. Lacking these answers reveals that either you are using manual ways to manage your sales pipeline or not having the best CRM solution to optimize your sales funnel.

While using manual ways, there is a possibility that your sales team won’t be able to track leads/opportunities, and they can even forget to follow up on the leads. Thus, having the right CRM is imperative for your business to ensure an improved sales funnel and acquire desired sales outputs.

Garner explains the effective utilization of CRM by introducing functional capabilities such as lead segmentation, process automation, data analysis, and integration with other tools.

In this blog, we will understand what functional capabilities of CRM can help you improve your sales funnel. Here are must-have features that you need to consider while implementing the best CRM to optimize your sales funnel:

AI-based Lead/Opportunity scoring & Grading

Just having all the leads organized in your CRM may not help you effectively support your sales funnel. Thus, having an AI-based lead/opportunity scoring feature is essential in your CRM. This can help you prioritize leads/opportunities based on given AI-based scores and grading.

In the LionO360 CRM system, we do have AI-based Lead scoring/Opportunity scoring functionality. In this, our system automatically generates AI scores for each lead and opportunity out of the 100.

You can also access the automatically generated grades for each potential customer ranging from A to D. These grades are generated based on the customer's geographical location, total manpower size, yearly turnover, etc.

With this, you can determine at which minimum lead score you want to prioritize customers to be followed up to ensure conversion.

Using AI-based customer grading, you can identify customer eligibility. Again, this can help you to consider whether the customer should be kept in a sales funnel or not.

Process automation

There might be several common or repetitive tasks that consume the time and effort of your sales & marketing team. Using AI-based CRM, you can automate these recurring tasks.

Such tasks include promotional emails to lead prospects, automated lead/opportunity scores to make decisions about prioritizing them, and automated sentiment analysis to focus on customers having low sentiments.

Automatically synchronized data with a centralized view ensures that everyone is on the same page. For instance, if any lead is created, edited, or updated, the sales team can get notified with an automated email. This can help bring workforce efficiency as they save time and energy and can better focus to ensure an improved sales funnel.

Workflow Automation

Doing things manually, especially recurring tasks, can limit your sales team’s efficiency. Instead of focusing on conversions, they will find themselves reserved in writing follow-up emails, notifying people about any lead/opportunity updates, and sharing sales reports manually, etc. Eventually, it can delay your overall sales funnel.

To bring effectiveness to your sales funnel, workflow automation functional capability in your CRM can help you out. Using LionO360 CRM’s workflow automation, you can automate all your time-based or event-based tasks saving your sales team’s time and increasing efficiency.

For instance, your sales team needs to update the lead/opportunity status, instead of notifying people manually, their status can be shared or notified through workflow automation.

As a result, they will be focused on their tasks only and their activities will be updated automatically through Workflow automation. This will eliminate the need to write and send emails to related activities.

Moreover, once the workflow is created to automate any task, one doesn’t need to keep reminding the things. Once the defined conditions match the real-world situation, it will automatically update people in your organization eliminating the need to manually convey the information or perform any activity.

Thus, with the help of workflow automation, you streamline your day-to-day activities and business events. In the end, this will help boost your sales funnel and enable your sales team to ensure faster conversions.

Generative AI-based Email Writing

Often, you find your sales team engaged in writing emails. So, they need a tool that can help them generate emails that they need to send to the leads/opportunities and ensure a seamless interaction with them.

To overcome this concern, your CRM should be embraced with generative AI-based email-writing capability. Our LionO360 CRM comes with a built-in generative AI-based email writing tool. Leveraging this tool, your sales team can quickly generate emails and can ensure quick and seamless interaction with leads and opportunities.

With this, you can improve your sales funnel and speed up your sales conversions as your sales team will be more efficient and productive.

Document Management

Having documents in one place can help your sales team to effectively track customer documents. With centralized access to customer documents, the sales and marketing team can ensure seamless alignment to ensure improved sales funnel and faster conversions.

LionO360 cloud CRM software allows you to upload and store customer documents in different file formats such as MS Word, Excel, Spreadsheets, PDFs, Scanned images, etc. over a secured connection.

These documents can be accessed through both the web and mobile versions secured by encrypted socket layer technology. You can also get notifications when anyone shares these documents.

Saved Searches

Merely having regular reports and analytics in your CRM may not help your sales team make efficient decisions to improve the sales funnel. Here, having the ‘Saved Searches’ feature in your AI-powered CRM can help you generate custom reports that can be shared through workflow automation – a must-have feature as we described above.

Certainly, LionO360 CRM also comes with this powerful feature i.e. ‘Saved Searches’. Using this worthwhile feature, you can create custom or dynamic sales reports that can be easily added to regular reports or as a ‘Sub List’ under the specific lead/account.

Our cloud CRM also allows you to generate custom sales reports and automate sharing these reports through email attachments sent through workflow automation.

Improve your Sales Funnel with LionO360 CRM!

LionO360 CRM – a product of LionOBytes is designed with advanced functional capabilities to effectively manage your leads/opportunities and ensure faster conversions. Our CRM comprises features such as Lead Management, Opportunity Management, Dynamic Reports through Saved Searches, Workflow Automation, etc., which make it an incredible solution for your growing business.

Moreover, our CRM software comes with built-in AI capabilities that help automate the sales process and bring actionable insights to support informed decision-making. Built-in Generative AI in CRM helps simplify customer communication and drives efficiency.

Eventually, LionO360 CRM is designed to improve your sales funnel and ensure faster conversion rates. To know how our CRM can help you simplify your sales journey and improve your sales funnel, we are ready to discuss. You are just one step away.

For more information call us at +1 609-281-5272

Frequently Asked Questions

What is a sales funnel, and why is it important?

A sales funnel demonstrates the journey of prospects from initially connecting to becoming a paid customer. By optimizing sales funnels, you can get funnel insights such as estimated time taken in each step, why leads are stuck at a single step, and reasons for converting the potential leads/opportunities.

These insights can help ensure faster conversions. All you can make it possible by implementing AI-based CRM. To obtain more information, it’s time to connect with industry experts at LionOBytes.

What are the key metrics CRM tracks for sales funnel optimization?

Key metrics can help improve your sales funnel. Here are the key metrics CRM tracks for sales funnel optimization:

  • Conversion rate at each stage
  • Time taken to close the deal
  • Customer Lifetime Value
  • Effectiveness of lead source

To know how LionO360 cloud CRM can help improve your sales funnel, connect and schedule a free CRM demo with our experts.

How can I choose the right CRM for improving my sales funnel?

Out of the available CRM in the market, it is important to implement AI-powered CRM. AI in CRM can help you automate your process, streamline your workflow, and equip you with actionable insights.

Here are must-have features that you need to consider while choosing the right CRM to improve your sales funnel:

Connect to know how AI-based LionO360 CRM can help you with above demonstrated functional capabilities.


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