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AI-Powered CRM: An Effective Strategy to Build Strong Customer Relationship.

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Building stronger customer relationships is a pivotal need for any business willing to thrive in today’s competitive landscape. Here applying effective customer engagement strategies leveraging AI-powered CRM can bring a difference to be sure.

Certainly, using just a traditional on-premised CRM which is not configured with AI capabilities may not help you to accomplish such. Thus, these days businesses are turning to AI-based customer relationship management solutions.

To support this statement, Gartner reveals – “With the inclusion of AI, the new era of customers has emerged. AI is taking part in many customer engagement strategies, wherein Chatbots and Generative AI-based text editors come across as the most popular tools.

Generative AI Tool

However, there are many other engagement tools and functional capabilities that come into play. Such functional capabilities include AI-based lead/opportunity scoring, AI-based analytics & dashboards, generative AI-based customer emailing, and more.

Generative AI Tool

Now, you can easily see how lacking AI-based CRM can affect your overall customer engagement performance.

So, if you are still using manual ways to score your leads/opportunities, grade your customers, support your customer base, etc.; you are staying one step behind. Further, lacking AI-based CRM can affect your overall customer engagement performance.

To have a precise understanding of how AI-powered CRM can help drive effective strategies to build customer relationships, we are here to help you.

Hence, molding this blog’s flow toward - how AI-powered CRM can act as an effective strategy to build stronger customer relationships.

How to Build Strong Customer Relationships Using AI-Powered CRM

Improve Customer Data Analysis

To build stronger customer relationships, the initial thing is that you need to analyze the data first. Certainly, with AI-powered CRM, you can analyze a large volume of data sets with accuracy and speed.

This data analysis can be performed in terms of knowing customer preferences, past activities, needs, and future expectations. Further, this data can be leveraged to offer and serve personalized experiences to your customers.

For better clarity, let’s have a use case for the same.

Suppose your sales team is dealing with a large data set of customers, and they need to prioritize and focus on the customers who are more likely to be converted. Going through a manual way could be a cumbersome and time-consuming process.

When you have AI in CRM, you can simplify the process. Yes, with functionalities like AI-based lead scoring and AI-based opportunity scoring, you can get AI scores that enable you to determine which customers should be focused on first and which should be kept in the second sheet to be focused on later.

Eventually, this will help you not to let your potential customers divert towards your competitors. In case they are not attended to in a timely manner in the lack of AI lead scoring and Opportunity scoring capabilities.

Moreover, after onboarding the customer, you can leverage the analyzed data to offer them personalized functional capabilities and system upgrades. This will help support their distinct and growing business needs.

Level up Customer Engagement

To effectively engage customers, it is imperative to offer them what they expect. Respond to them when they need and ensure quick support. Anyhow, making your customers feel heard and valued is quite essential for customer success.

Here, AI-based chatbots can be considered a perfect use case. With the help of AI bots, your support or service team can streamline their customer communication. It can also help them smoothly handle customer inquiries and provide instant responses to customers.

In the LionO360 system, you can even engage customers by creating and running workflows. Such workflows can be defined to greet customers via emails or email threads whether during their onboarding or on their B’ Day. You can also run workflows for promotional activity or while revealing the new functionality release in the LionO360 system.

Another use case to be considered here – suppose you want to target those users who have shown interest in your products or services but have not converted yet. So, all you can do is create a workflow whereby you can send reminder emails to your customers periodically until they get converted.

However, in the LionO360 CRM system, you can leverage the functionality of AI-powered emailing whereby your sales team does not need to put effort and invest each time while writing emails to the customers. They can simply generate the entire email by simply typing the email subject line and the objective of the email in a few words.

Thus, we are enabling you to make things simpler through our LionO360 system to carry out your customer engagement goals.

Speed Up the Sales Pipeline

Every business works with a similar goal i.e. accelerate the sales and generate maximized revenue. Certainly, you too are going in the same flow. This can be made possible when you can make informed decisions.

Further, to make informed decisions, you must have a capable system i.e. AI-powered CRM integrated with functional capabilities such as AI lead scoring and AI opportunity scoring.

Moreover, custom reports and customizable dashboards can also enable you to make quick yet productive decisions.

Now, let’s understand how these AI functional capabilities work in the LionO360 system.

So, these AI functional capabilities can help you improve your sales team’s working efficiency and level up their conversion capability.

When you get an AI score for each lead, you get clarity on which leads should be given priority and which leads should be considered later. This can help prevent diversion to your competitors by not being followed up on time.

Using AI opportunity scoring, you can even retarget your existing customers. Now, when it comes to managing your repetitive tasks, LionO360 CRM’s Workflow functionality can work effectively for your sales campaigns.

Generative AI Tool

Your sales team can automate email communication with customers, get notified of specific activity, etc. This can help reduce your sales team’s efforts and enable them to focus on their sales or conversion goals.

With AI-powered emailing, you can allow your sales team to generate customer emails and create a workflow to automatically send the emails. Further, these emails can be sent as per defined time-based or event-based conditions.

Using various reports in LionO360 CRM, you can help the sales team effectively align with customer needs and stay updated with the sales pipeline, opportunity metrics, user activity, and more. In turn, this will help in having long-lasting customer relationships.

Generative AI Tool

Further, using such reports, your sales team can streamline sales, optimize sales strategies, and effectively drive conversions.

Willing to Build Strong Customer Relationships? Choose LionO360 CRM!

Thus, join hands with LionOBytes and start building lasting relationships with customers. With LionO360 CRM – an AI-powered CRM, effectively perceive your customer needs, stay updated with their activities/behavior, and serve them anticipated support.

LionO360 CRM offers end-to-end functional capabilities that help acquire a new customer base with AI-configured features. It also helps retain them with effective cases & help desk and drive conversion with informed decision-making through custom dashboards and reports.

Generative AI Tool

To have an in-depth overview of the best AI CRM for 2024 i.e. LionO360 CRM, we are just one call away. Yes, we won the award for best AI CRM in 2024. So, do not miss the reliable deal that you can have with LionOBytes.

Frequently Asked Questions

What are the benefits of AI in CRM?

AI in CRM can help you analyze data based on past behavior, interaction level, information provided, preferences, and more. Based on such data, you can deliver a personalized experience to your customers.

You can even strategize personalized marketing campaigns and sales goals wherein you can target and prioritize those customers who are more likely to be converted.

Once you onboard customers, with the capability like AI in CRM, you can quickly and effectively serve your customers.

To know how it can help your business, reach out to us. We can offer the best deal in the industry.

How does AI in CRM help in customer service?

Serving a volume of customers simultaneously or in a quick manner could be a complex process and may result in customer dissatisfaction. AI in CRM can enable you to resolve half of your customer queries using AI bots and that too with 24-hour flexibility.

Thus, your support team can focus on customers having complex issues that cannot be resolved using AI-based chatbots.

With AI, you can automate processes thus saving time that drains through repetitive tasks. So, you can see how your service team can remain efficient while ensuring support for the customers.

What is the role of artificial intelligence in customer satisfaction?

With the help of AI-based CRM, you can know your customers' interests and preferences. Based on this, you can provide personalized experiences to your customers. Eventually, it can help you drive customer satisfaction.

To have an in-depth understanding, seamlessly connect with our experts today.

How does AI impact customer relationships?

AI in CRM can impact your customer relationships in several ways such as:

You can easily analyze large sets of customer data to create and drive personalized experiences that satisfy individual preferences and needs.

With the help of predictive analytics generated through AI-configured CRM, you can forecast your customer needs and identify issues to be handled proactively.

There could be several repetitive tasks in your organization that can be automated. Such tasks can include responding to customers for their general inquiries, sending greetings to new customers, and more.

This will help maximize the efficiency of your sales team and enable them to focus more on sales conversions.


Also Read:
How CRMs Are Using AI to Improve Customer Relationship Management


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