With centralized account management, pharma businesses can maintain updated profiles of HCPs, hospitals, clinics, and chemists, including interaction history, preferences, and purchase patterns. This ensures better relationship management and targeted sales strategies.

The saved searches feature allows managers and MRs to bookmark frequently used searches such as doctor lists, visit reports, or pending follow-ups, improving operational efficiency and saving time during field activities.

LionO360 CRM serves as a powerful MR reporting software and pharma salesforce automation software, enabling medical representatives (MRs) to efficiently record daily visits, sample distributions, doctor interactions, and chemist coverage through its intuitive mobile interface. This MR reporting system ensures real-time data capture, enhances field productivity, and simplifies daily call reports (DCR) submissions

With its document management capability, MRs can access updated product monographs, promotional literature, training materials, and compliance documents on the go, ensuring consistent messaging and better-informed sales conversations.

Using the integrated cases & help desk, MRs can raise queries or support tickets related to IT, HR, compliance, or sales ops, ensuring quick resolution and minimal downtime in their daily operations.

The CRM’s route management feature allows pharma companies to plan and optimize MR travel routes efficiently, reducing travel time, fuel costs, and missed appointments. Field managers can monitor route adherence and improve coverage frequency for targeted doctors and pharmacies.

LionO360 CRM leverages AI-based insights to forecast demand, identify high-potential doctors or areas, and recommend product focus areas, enabling pharma leadership to design effective sales and marketing strategies.